Kerala the God’s Own Country
Why Kerala is called “the God’s Own Country”?
Kerala, the most beautiful state on the southern tip of India is a foremost tourist destination in the country. The National Geographic’s Traveller magazine proclaims Kerala as one of the “10 paradises on the world” and “50 must-see destinations of a lifetime”.
Why Kerala is called “the God’s own country”?
Kerala is better known as “The God’s own Country”. It was created by Mr Walter Mendez, who was also the Creative Director of a reputed Ad agency in India. The creation took birth in the year 1989. Walter coined the tag on the request of Kerala Tourism Development Corporation when the Kerala government wished to market Kerala’s high tourism potentialities before the travel world.
Though the phrase “God’s own country” was often used by the New Zealanders to describe their homeland, but as soon as Kerala associated this phrase as its tag line for its tourism promotion, it really did wonders.The tourists changed their travel plans and made Kerala their preferred destination when they noticed the ads in tourism magazines and other periodicals. They longed to experience and feel the luxury of “God’s own country”.
The phrase “God’s own country” had a miraculous impact. As the tag was so catchy, the travel folks easily developed a love to see the land and they were certainly not dissatisfied while returning as the state has such magnificent and splendid attractions beyond one’s imagination
A number of reasons can be attributed for the adoption of the catchy title.
According to Hindu mythology, Kerala was created by Lord Parasurama, an incarnation of Lord Vishnu by throwing his axe across the sea to create new land for his devotees to live peacefully.
Keralites are renowned as good masters of hospitality. Obviously, the guests feel very comfy when they are on this land.
The Kerala society has a precise track on health and hygienic awareness. They do take a bath every day and most of them do it twice a day. Keralites’ love for the bath is, in fact, an interesting topic for discussion everywhere in India.
The people also prefer to drink hot water thanks to their high health consciousness. Mahatma Gandhi, the national father of India, once said, “Cleanliness is next to God”. If Gandhiji is right on his assumption, we can proudly say that the Keralites are in the good book of the God!
But interesting fact is that many of the Malayalees, the spawns of this terrain, still learning how it got that attractive and magical tagline God’s Own Country.