Kerala a Tourist Destination
Kerala a Tourist Destination
Kerala a Tourist Destination decorates an incredible position in tourist map. It is an Indian state formed on 1st of Nov 1956 is situated on the tropical Malabar Coast cited at the south-west of peninsular India is one of the most popular tourist destinations in the sub-continent.
It has been named as one of the ten paradises of the world by National Geographic Traveler. Kerala is famous for its ecotourism initiatives and dazzling backwaters.
Kerala’s distinctive culture and traditions, tied with its diverse population have made Kerala one of the most popular tourist destinations in the world. Growing at a rate of 13.31%, the tourism industry is a major contributor to the state’s economy.
Tale behind the Success of Tourism in Kerala
Till the early 1960s, Kerala was comparatively an unfamiliar destination, with most tourism routes were concentrated around the north of the country.
The first initiative to popularize Kerala as a tourist destination was undertaken by Travancore’s first prince: H.H. Col. Goda Varma Raja (husband of H.H. the Queen of Travancore). He installed Kerala Tours Limited to publicize key tourist locations in Travancore Kingdom.
When Travancore amalgamated with India, Kerala Tours Limited became a private entity under the Travancore royal family. For over 20 years since Independence, Kerala ignored tourism as a key industry, leaving KTL and other private companies to lead the role.
In the 1960s, KTL struck gold, by teaming up with Thomas Cook and started popularizing Kovalam in western countries which commenced the dawn of hippie culture in Kovalam Beach.
The strong inflow of tourists into Kovalam started Kerala government to consider tourism as a key industry and it led to initiate a new entity known as Kerala Tourism Development Corporation (KTDC) IN 1966.
Though it started as a government department, KTDC became a separate commercial entity by the 1970s. Hard-line marketing campaigns launched by the Kerala Tourism Development Corporation [KTDC] laid the foundation for the growth of the tourism industry.
In the following years, Kerala Tourism was competent enough to transform itself into one of the niche holiday destinations in India. The celebrated tag line Kerala – God’s Own Country was adopted in its tourism promotions and became a global super brand.
Kerala is considered as one of the destinations with the highest brand evoke. According to the analysis done in 2010, Kerala attracted 660,000 foreign tourist arrivals.
Kerala is a conventional destination for both domestic as well as foreign tourists. Kerala is renowned for its beaches, backwaters, mountain ranges and wildlife sanctuaries.
Other popular attractions in the state include the beaches at Kovalam, Kappad, Cherai and Varkala; backwater tourism at Alleppey and lake resorts around Vembanad Lake Kumarakom and Ashtamudi Lake, Kollam; hill stations and resorts at Munnar, Wayanad, Nelliampathi, Vagamon and Ponmudi; and national parks and wildlife sanctuaries at Periyar, Parambikulam and Eravikulam National Park.
The backwaters —an extensive network of interlocking rivers, lakes, and canals that centre on Ashtamudi Lake, Kollam, also see heavy tourist traffic.
Heritage sites, such as the Padmanabhapuram Palace, Hill Palace, and Mattancherry Palace and colonial charms of Fort Kochi are also famous place of visits. The city of Trivandrum ranks first in the total number of international and domestic tourists in Kerala.
As a step to promote tourism in Kerala, the Grand Kerala Shopping Festival was started by the Government of Kerala in 2007. Since then it has been held every year during the December–January period.
The state’s tourism agenda encourages ecologically sustained tourism, which spotlights the local culture, backwoods adventures, volunteering and personal growth of the local population.
Measures are taken to lessen the adverse effects of traditional tourism on the natural environment, and augment the cultural integrity of local people.